Inaphase has been providing a professional service to the interior fit-out and refurbishment industry ever since they were first established almost 15 years ago. In the time since, they have always made client satisfaction an overriding priority, and that dedication has paid off time and time again in the form of repeat business, customer testimonials, and industry accolades.
“We’re all about delivering good projects that represent true value for the client,” says Neil Blundell, Construction Manager of the co Inaphase has been providing a professional service to the interior fit-out and refurbishment industry ever since they were first established almost 15 years ago. In the time since, they have always made client satisfaction an overriding priority, and that dedication has paid off time and time again in the form of repeat business, customer testimonials, and industry accolades.
Neil – along with his partner, General Manager Scott Shead – first established Inaphase in 2000. Prior to that point, they had both earned roughly 20 years of industry experience, and had both put in time at one of the larger commercial builders in Sydney.
“We cut our teeth on various large construction sites around Sydney, and worked our way up the ladder to senior project management roles,” Neil recalls. “We felt that we had the skills and abilities to strike out on our own, so that’s what we did.”
“We had similar values, and because we were both tradesman, we had a good practical knowledge of the industry,” he explains. “And we had similar values – we both wanted to provide a solid construction service that made things easy for the clients.
A boutique builder
Today, Inaphase works predominantly in the greater Sydney area, but has ventured as far as Melbourne and Newcastle. According to Neil, their range is mainly determined by their clients.
“Our business is based on what our clients’ needs, and we’ll go wherever we need to go to satisfy those needs,” he says.
The majority of Inaphase’s portfolio consists of refurbishment and renovations, with the rest of it comprising of fitout work, retail work, and education work. Over the years, they have completed more than 330 projects, mostly taking place in $500,000 to $2 million price range. Again, however, Neil says their workload is shaped by the needs of their clients.
In fact, Neil says that’s what sets Inaphase apart – their ability to adapt and respond to the needs of their clients.
“We’re a boutique builder, so we’re not targeting a specific market,” he explains. “We really target what our clients want. So we’ve had the opportunity to do some diverse projects, and we try and adapt to each one and deliver what they need exactly. We really make sure we understand the brief and we do everything we can to make the client gets what they want.”
“We don’t bring in building philosophies that worked on different projects, and try to adapt it to each one,” he adds. “Instead, we focus on what the client requires and we make sure we deliver that.”
By paying such close attention to every individual project, Inaphase doesn’t just form good relationships with clients – they form good relationships with every stakeholder involved. They have done a lot of work in the airport, for example, and their in-depth approach has earned them a strong reputation within Sydney Airport Corporation and their many internal divisions.
“Many of our projects involve a whole list of stakeholders,” Neil explains. “We understand that they all have a business to do as well, and we have to try and fit in with that. I think we do it really well, and that’s another way we add value.”
Inaphase’s commitment to clients and other stakeholders has naturally led them to delivering a long line of quality projects. That quality has consistently earned the company referrals and repeat business, as well as awards attention from industry bodies such as the Master Builders Association (MBA).
For example, at the MBA’s 2013 Building Excellence Awards for New South Wales, Inaphase won two accolades in two competitive categories – Shop Fitouts $1,000,001 to $10,000,000 and Refurbishment / Renovation / Extension $1,000,001 to $3,000,000.
“It makes us feel like we have our feet on the ground, and we’re doing something right,” Neil says of the recognition. “It’s quite rewarding to receive those accolades, and we’re very happy for ourselves and the company – but also for the staff involved in the projects.”
The Shop Fitout award is Inaphase’s second win in that category, after first taking home the prize in 2010 for their work on the SYD Tax & Duty Mega Store. In 2013, it was their Qantas Retail Development project that earned them the win.
In their comments, MBA judges praised the consistency and the high standards of the finishes on that retail project. They also complimented Inaphase for working around the restrictions of an airport terminal. Specifically, they said that “credit must be given to the contractor for successfully completing the project under an extremely difficult environment.”
The Refurbishment / Renovation / Extension Award, meanwhile, was also won on behalf of a challenging project – the QANTAS EM/SEM Transition Project, which was undertaken within the Qantas Jet Base. According to Neil, that project was a combination of new works and an upgrade of an existing facility, and was completed in a 22-week period.
In that time, Inaphase encountered problems with unforeseen issues, and had to do additional work. Neil says they were able to overcome those difficulties due to their detailed planning, as well as by staying in constant communication with the various stakeholders – which Neil reiterates is a priority on every job.
“The key to the successful delivery of any project is to understand what the client’s expecting, and what the other stakeholders are expecting,” he explains.
According to the MBA judges, the result on the Qantas Jet Base project was “a satisfied client with a facility that sets a benchmark for further work.”
Neil further credits that high quality result – on that project, and all others – to the high calibre of the company’s team. He says that team includes both their direct staff and their roster of trusted subcontractors. Many of the people in both those groups have been working with Neil and Scott for more than five years, and some have even been working with Inaphase for over a decade.
“Consistency of staff is important,” Neil says. “That ensures that we’re all like-minded in how we approach things, and we all have a similar understanding of how projects are supposed to work. And we all go to work every day and try to do the best we can.”
Moving forward, Neil says he wants to continue operating by that philosophy – which also means dedicating resources to getting better. For example, they are seeking further health and safety accreditation with the government, and are always looking into staff training so they can stay on the cutting edge of the industry.
“It’s important for any business to continually improve,” he says. “At the same time, we also want to keep doing what we’re doing – which is delivering every project in a way that meets the client’s expectations.”